Dynamic pricing - FAQ

Dynamic, or demand-based pricing, is a sophisticated pricing technology where prices are continuously reviewed and fine-tuned based on the relationship between supply and demand. Consequently, dynamically set prices can change over time and more accurately reflect the current market value of a product or service. Dynamic pricing is successfully used worldwide in various sectors, not only by airlines, hotels, Airbnb, and Uber, but also by the Metropolitan Opera, Broadway theaters in New York, several major cinema chains abroad, and numerous significant sports teams across different disciplines.

There are many arguments in favor of dynamic or demand-based pricing:

• Dynamic pricing allows us to offer our customers greater flexibility and a variety of pricing options tailored to their needs.
• Dynamic pricing results in prices that are in line with the current market value, ensuring that our customers pay exactly what the selected tickets are worth at that moment.
• In our fast-changing world, it is almost impossible to follow the real value of tickets with fixed pricing.
• We are committed to value-creating innovations that enhance customer satisfaction.

Ticket prices change based on the current relationship between supply and demand, i.e., on a market basis. Demand is influenced by many factors: the venue, the performers, the show, the performance date, the success of the performance, how many people want to see it and when, how many have already seen it and want to see it again, even the weather and alternative program options. The dynamic pricing system sets the current price by considering these factors and the available seats for the performance. This price can change upwards or downwards over time.

No, not necessarily. The current price is determined by comparing supply and demand during dynamic pricing. This price can change upwards or downwards over time. Moreover, the event organizer can decide at any time to stop using dynamic pricing. However, the organizer can change ticket prices at any time, regardless of dynamic pricing.

The price of dynamically priced tickets depends on the evolution of supply and demand. The price can change upwards or downwards over time. You can check the current ticket prices on the website.

Tickets are generally cheaper for less popular times, even for the most sought-after productions, than during peak times. Additionally, after the initial high demand subsides, ticket prices start to decrease, making later performances accessible to everyone, even during peak times.

No. During dynamic pricing, different demand and supply conditions can lead to different prices for various performances of the same show. This phenomenon is also common with fixed pricing: weekday ticket prices might differ from weekend performances, or morning show prices from evening shows.

Performances currently using dynamic pricing are marked with a icon. This marking indicates that ticket prices for the performance may change over time. It can happen that not all price categories of a performance marked with the icon change, and it can also happen that tickets for a performance are priced fixed during some periods and dynamically during others. The icon provides information about the current state.

According to Government Decree 45/2014 (II.26.) § 29 (1) I), the customer cannot exercise the right of withdrawal or termination if a ticket is for a specific date or can be used within a specific period. Therefore, the ticket is non-refundable.

Ticket prices for performances are the same at the box office and online. If prices are dynamically set, this applies both at the box office and online simultaneously. Some venues may not offer all ticket types at the box office or online, and certain discounts may only be available online or only at the box office. Many venues encourage online purchases with discounts. Increasingly, tickets for many venues can only be purchased online, with no box office available.

It is common practice in online shopping for the cart to have a predefined expiration time. This is necessary to ensure that products do not get stuck in the cart of a buyer who might forget to complete the purchase, making them available for other interested buyers after a certain period. After the cart expiration time, the re-available ticket price may differ from the previous cart price, reflecting the current supply-demand relationship. Tickets can only be purchased at the current price.

Place the selected ticket in the cart and check the price! The price of a ticket placed in the cart cannot change within the cart time. Placing a ticket in the cart does not obligate you to purchase; the purchase can be interrupted at any time. The remaining cart time is tracked in the upper right corner of the cart page.